A sales support video for the Shell PICOS campaign

3D animated videos can be a highly effective way to present important business concepts or support marketing efforts, and they can be easily adapted to meet the needs of different audiences. In this case, Shell was launching an internal sales support campaign in six countries across Asia and Africa and wanted a video that could be tailored using voiceover and/or subtitles relevant to each country.

The Shell Picture of Success (PICOS) campaign is aimed at improving sales for product distributors by encouraging them to adopt and maintain the highest standards in sales premises. This animation presents some of the key considerations in a stylised form that made the look and feel suitable for all the countries where the campaign was being run. In addition to the animation, RSK Creative provided detailed support for campaign messaging and helped develop related marketing collateral.