Boosting the appeal of school-age science

When a colleague suggested promoting some safe and simple home experiments to illustrate important principles in chemistry, physics and biology, we were happy to help. We offered our design and communication expertise to enhance the source material and to illustrate it in a way that would appeal to the target audience: kids stuck at home!

Our team developed a clean, slightly comical, illustration style using caption boxes where appropriate. The fonts were chosen to complement the illustrations, again nothing too formal, so we selected a hand-drawn typeface. A dark background colour helps the illustrations “pop” out of the page.