Event branding and coordination

Shell’s AeroShell team for Europe, the Middle East, Africa and India wanted to provide an inspirational annual conference for their top-tier distributors. In addition to attending personal development sessions, the delegates, who were the best at selling the world’s best lubricants, shared best practice.

A highly interactive, one-and-a-half-day conference with the grand finale being an awards ceremony at the Polish Museum of Aviation.

RSK Creative provided full content and logistics support, including the development of the agenda and the risks and issues register. We branded the event communication materials with a dramatic night scene of Krakow with aeroplane lights arcing across the sky. We used this theme throughout the event, from the first save-the-date email and all collateral and signage