Marketing communication support for the aquaculture industry

RSK Creative has designed and delivered a range of marketing support material, including exhibition stands, digital publications and product information sheets, for a new client in the aquaculture industry. Innovasea provides end-to-end solutions for fish farming and aquatic species research, including equipment, consulting services and innovative platforms and products.

One of our tasks was to improve an existing e-book design and create a more sophisticated look and feel for a new digital publication. The e-book described the pros and cons of recirculating aquaculture systems (RAS), examined the costs of building and operating these facilities, and detailed the typical return on investment for two typical farms: one raising freshwater Atlantic salmon and the other raising saltwater red snapper. Promoting the e-book would enable Innovasea to showcase its expertise in this area and underline its credentials as a knowledgeable and trusted source of information.

The RSK Creative design team focused on creating a design that presented the content in a clear and simple way, and developed a set of thematic icons that represented each section in the book. One of the main challenges was finding accurate imagery for this fairly specialised subject area. Searches of commercial image libraries did not yield suitable images, so the job had to be put on hold while the right images were sourced. As the e-book would be available from the Innovasea website, our designers chose a simple landscape format for the layout that would be ideal for online viewing.