Turning ‘Builder Scrap’ into ‘Recipro’

Recipro is an online exchange for construction surplus and reusable materials. The company needed a rebrand of its existing business, ‘Builder Scrap’, to reflect the widening of its service focus and offering.

Our team thought of the name ‘Recipro’ and the tagline ‘building sustainable communities’. This encapsulated the brand essence and represented the reciprocal service that the company was offering to both its construction and charity client bases.

With this new brand identity, RSK Creative helped provide a strong platform from which to relaunch the company, thereby sending the right messages to employees, clients and investors.